World's fastest AI-powered cart for global skincare leader
Cetaphil is a global skincare leader. We built an ultra-lightweight, AI-powered cart (cartx) to reduce drop-offs and improve conversion at the critical moment of purchase.
Overview
Cetaphil is a global skincare leader. We built an ultra-lightweight, AI-powered cart (cartx) to reduce drop-offs and improve conversion at the critical moment of purchase.
The Challenge
The brand needed a faster, more transparent cart experience to reduce drop-offs and improve conversion efficiency at the critical moment of purchase.
The Transformation (Powered by cartx)
Ultra-lightweight cart architecture for faster load times. Predictive cart intelligence to eliminate full recalculations. Upfront pricing transparency (taxes, shipping, discounts). AI-driven upsells & reward milestones to increase AOV. Frictionless coupon discovery with instant savings visibility.
40% Faster cart load times
Cart load times improved by 40%.
30% Improvement in cart-to-checkout rate
Cart-to-checkout rate improved by 30%.
Lower cart drop-offs due to clear, upfront pricing
Upfront pricing transparency reduces drop-offs.
Higher AOV from upsells and coupon visibility
AI-driven upsells and coupon discovery increase AOV.
2024 – Present
Mumbai, India
UX/UI Design / Development
2024 – Present
Mumbai, India
UX/UI Design / Development
