AI-powered personalization driving conversion uplift for fast-scaling D2C skincare brand
Foxtale is an Indian skincare brand offering science-backed, dermatologist-tested products. We implemented advanced analytics, high-performance cart, and AI-powered personalization to drive conversion uplift.
Overview
Foxtale is an Indian skincare brand offering science-backed, dermatologist-tested products. We implemented advanced analytics, high-performance cart, and AI-powered personalization to drive conversion uplift.
The Challenge
Limited visibility into end-to-end user behavior restricted data-driven optimization. Generic checkout journeys and slower cart interactions reduced conversion efficiency.
The Transformation
Implemented advanced analytics & funnel tracking. Built high-performance native cart. Launched custom Shopify-synced mobile app. Enabled AI-powered skin analysis & personalization.
40% Conversion rate uplift through personalization
Conversion rate uplift achieved through AI-powered personalization.
50–60% Faster cart interactions
Cart interactions are 50–60% faster.
25% Increase in AOV
Average order value increased by 25%.
Significant reduction in checkout drop-offs
Checkout drop-offs significantly reduced.
2024 – Present
Mumbai, India
UX/UI Design / Development
2024 – Present
Mumbai, India
UX/UI Design / Development
